Case Study: Townhome Communities
Portfolio – Case Study: Townhome communities
FORESTER
Developed by Townline | Coquitlam, BC
Forester is a collection of spacious mountain-modern townhomes nestled in the natural wilderness of Burke Mountain, Coquitlam. Character and community.Astonishing amenities. Endless opportunities for play.
CHALLENGE
Language and cultural barriers to reach young Chinese speaking families during the onset of BC’s second wave of Covid-19.
OUR SOLUTIONS
Through our extensive knowledge and experience with Chinese media ad networks, we handpicked the most cost-effective channels with the best reach and conversion rates for their target demographic. Our strategy involved delivering banner ads combined with a series of advertorials across these channels over the course of 3 months.
View an example of an Advertorial.
RESULTS
Over 2.5M impressions were generated over the campaign period of 3 months across 5 handpicked media channels for young Chinese-speaking demographic.